Thoughtful Is As Thoughtful Does

There are numerous card-giving opportunities. What ones are you missing?

Consider these occasions and cards to help keep your company name in front of your prospects and clients:

• Celebrate the anniversary of the day you began business with a client. It's a chance to remind them of how long you've been working with them and an opportunity for you to thank them for their business.

• Forward interesting clipped articles that mention a client or prospect or could help them in their business. This kind of selfless gesture (try signing it "this made me think of you," "congratulations on your achievement"), builds goodwill and is non-threatening.

• Welcome a new employee to your organization by sending news of their arrival to your clients and prospects. Doing so will show that you're a growing company and that you have expertise on board.

• Announce the launch of your company's web site by sending a note that highlights the information and functionality you're offering online. Make sure that the recipient knows they're getting advanced notice because they're such an important client or prospect. Ask them to pass the information along to others who might be interested!

• Announce the launch of your company's e-mail newsletter. This is an innovative, offline way to boost subscriber numbers. Be sure to include subscribe instructions and your publication's mission statement.

• Remind current customers of other services and ask them to recommend you to others. It's a well-known business fact that it's more expensive to gain a customer than it is to keep a customer. Why not sell more to your existing customers and get those satisfied customers to do some selling for you.

• Celebrate the oft-ignored holidays. Your thoughtful card might get lost in the midst of the December card flood. However, it would stand out on, say, Valentine's Day! A clever message ('We love our customers!') completes the tactic.

PS - Your comments and suggestions are always welcome. We do listen! Please contact your local Heritage Cards representative or call us toll free at

1-888-355-6333.

You may also email us at sales@HeritageGreetingCards.com

or fax toll free to 1-877-842-2222.