Tips For Retailers

Here are some marketing tips that you may find helpful for selling our greeting cards.

• Group Heritage Cards together in a display that is separate from other types of cards. Research has shown that consumers favor purchasing from groups of similar products.

• Make your customers aware of the unique qualities of Heritage Cards. - Heritage Cards images are taken from actual vintage photographs and lithographs that were produced in the 19th and early 20th centuries. The images have been carefully restored and enhanced to provide beautiful unique and endearing cards. They are a pleasure to give and receive and also look wonderful framed.

• Keep the cards within easy reach of your customers, allowing your customers to pick up and examine the cards (each card has a protective varnish coating that resists finger prints). Again, research has shown that customers like to handle merchandise before making a purchase.

• Maintain the appearance of the card display, making sure the rack is full. Your customers will prefer to purchase from a display that is well stocked.

• Try experimenting with the display location within your store to find where Heritage Cards sell best. Remember, some of your customers will not necessarily come into your store with the intent to purchase cards but may very well purchase them if attention is drawn to your display.

*** Very often, cards are purchased on impulse and placing your display close to your cash register can work to your advantage. ***

PS - Your comments and suggestions are always welcome. We do listen! Please contact your local Heritage Cards representative or call us toll free at

1-888-355-6333.

You may also email us at sales@HeritageGreetingCards.com

or fax toll free to 1-877-842-2222.